Case study: DO Yoga Studio

Challenge

The client recognized the importance of personal branding and knew that high-quality photography was essential to establishing herself as a professional yoga instructor. She wanted to create a set of images that would showcase her unique teaching style and create a visual representation of her brand.

Solution

We worked closely with the client to understand her vision for her personal brand and how she wanted to be portrayed in the images. We decided to focus on creating a series of images that would highlight the client’s teaching style, her love of nature, and her commitment to inclusivity.

We began the shoot by capturing a series of images of the client in various yoga poses in a beautiful natural setting. We wanted to create images that were visually striking and conveyed a sense of peace and tranquility. We used a combination of natural light and off-camera flash to create a dramatic effect.

Next, we captured a series of images of the client teaching a class in her studio. We wanted to show the client in action and highlight her approachable teaching style. We used a mix of wide and tight shots to create a sense of intimacy and connection with the client and her students.

Finally, we captured a series of images of the client engaging with her students outside of class. We wanted to showcase her commitment to building a community around her brand and her passion for sharing the benefits of yoga with others.

Conclusion

Personal branding photography is essential for anyone looking to establish themselves as a professional in their industry. By creating a series of images that perfectly represents the client’s personal brand, we were able to help our client stand out in a crowded market and establish herself as a leader in the yoga industry.