Both brand photographers and personal branding photographers can be valuable, depending on your specific needs and goals.

Brand photographers typically focus on capturing images that showcase a company’s products or services, and are often hired to create images for advertising and marketing materials, websites, and social media campaigns. They may work with a company’s marketing team to develop a cohesive visual strategy that aligns with the brand’s overall message.

On the other hand, personal branding photographers work with individuals to capture images that showcase their personal brand, personality, and unique value proposition. They may focus on creating images for use on social media profiles, personal websites, or as part of a job search or career transition.

So, if you’re a business looking to promote your products or services, a brand photographer may be the best option for you. If you’re an individual looking to build a personal brand or online presence, a personal branding photographer may be a better fit. Ultimately, the choice between the two will depend on your specific needs and goals.